On 4 November 2026 Microsoft announced that online stores built on Shopify or WooCommerce can put their products into the recommendations its AI gives in Copilot, Bing and MSN. When a shopper asks the chat what to buy, the store's product can appear in the answer. The purchase itself happens on the store's own site, not at Microsoft.
The service runs through Clarity, Microsoft's free tool for measuring how visitors behave on a website. The announcement on the Clarity blog says the new capabilities are available globally to all users, and Clarity itself costs nothing. The announcement carries no country list, and Israel is not excluded anywhere.
A beta that needs approval
Microsoft's own documentation is more precise. The part called Brand Agents, which carries the catalog, is still labelled a beta. A store signs up, and Microsoft sends an email once it is approved to join. The documentation also limits the service to websites, not mobile apps.
Microsoft has not published a separate price for this service, and it has not defined which stores count as eligible. For now, a store can sign up for free and wait for an answer.
Two features from one install
A store that joins gets two things and can pick either. The first is an AI shopping assistant on the site itself that answers customers' questions. It draws on the store's live catalog, its shipping and returns policy, and the tone of voice the owner sets. The documentation says it is designed to hold conversations in any language.
The second is the presence in Copilot and Bing answers. A store that does not want a chat window on its site can choose only this. A store that already installed the assistant does not need to upload its catalog again or change any settings.
Setting it up on WooCommerce and Shopify
On a WordPress store running WooCommerce, the owner installs the Microsoft Clarity plugin from the plugins menu and signs in with a Microsoft account. In the plugin settings they choose to get the assistant, approve its access to store data, style the chat window and publish. It can run on all of the site's traffic or only part of it, to test how customers respond.
On Shopify, the owner installs the Clarity app from the app store, turns on its tracking script, and selects Clarity with Brand Agents. At the end they check in the settings that the status shows as active.
What the store signs up to
Accepting the service terms copies the store's product catalog into Microsoft's catalog system, Microsoft Merchant Center, which feeds its search and recommendation tools. The catalog on the site should be current, with correct prices, stock and photos, because that is what the shopper will see in the answer.
Microsoft also requires the site's privacy policy to disclose the use of the assistant, and its documentation offers sample wording. An Israeli store that adds such a chat should update its Hebrew privacy policy as well, because customer conversations pass through a third party's system.
No traffic figures yet
Microsoft has not said how many shoppers arrive from these recommendations, so there is no way to know in advance how many sales they will bring. On the other hand, a place in the answer costs nothing, and the setup is a plugin a store on either platform can add on its own. A store that is unsure can start with the presence in answers only, without adding a chat to its site.