In early November 2026 Meta said the update to its commercial terms is paused and will not take effect on November 20. The pause covers four documents: the Commercial Terms, the Product Catalog Terms, the Self-Serve Ad Terms and the Ad Creative Generative AI Terms. Meta's commercial terms page, including its Hebrew version, now says the updates are paused and the existing terms stay in force until further notice. Those terms took effect on March 6, 2024.
Meta gave no new date. Its notice says it is still consulting stakeholders and will share an update when it has more to say. The notice is not limited to any country, so it applies to Israeli businesses that advertise on Facebook and Instagram or run a business page there.
The clauses now on hold
The paused version added a section on AI features. Under it, the advertiser was solely responsible for, and bore all the risk of, content Meta's AI created or changed in its ads, including features Meta switched on by itself. Another clause banned removing a watermark or metadata the AI had added to an image. A third let Meta send automated software to the website of any business using its business tools and pull content from it, with no commitment to honor the site's robots.txt file.
None of that applies for now. The old Ad Creative Generative AI Terms say the advertiser may choose whether to use those tools, and that wording remains in force.
Two delays in a month
The update was first due on October 30. In late October Meta moved it to November 20 after complaints from advertisers and publishers. On October 28 the company's head of communications wrote that Meta would not change policy without full consultation with industry groups, and that if the consultation ran past November 20, the date would slip again.
That same week a court in Oslo issued a temporary order against applying the terms in Norway, and the UK competition regulator opened an inquiry. On November 3 a court in São Paulo issued a similar order, with a daily fine of R$1 million. Meta did not tie the pause to any of these cases. A spokesperson said the company is taking its time "to get this right".
Ads Manager settings are unchanged
The pause touches the legal text only. Advantage+ enhancements are product features, and Meta's help page says some of them may be on by default. Rewritten headlines, translated text and images the AI builds from a business's photos keep running in any ad where they are on. Product browsing, switched on for existing ads on October 28 for advertisers who had not opted out, also stays as it is.
Anyone advertising on Facebook or Instagram can still check which enhancements run on each active ad and turn each one off separately. Account-wide defaults sit in the ad account settings, under creative features. Duplicating an ad or swapping its creative can bring back an enhancement that was turned off, so the check is worth repeating after either.
When a new notice comes
Under both versions there is nothing to sign. A business that keeps using Meta's products after the effective date accepts the terms. A new date, once announced, will apply to every business that keeps advertising, with no step on its part. Meta has not said whether the next version will match the paused one. For now there is no November 20 deadline, and the 2024 terms govern every ad running today.