Google lets business owners manage their Google Business Profile by chatting with Gemini. Instead of hunting for a setting in the dashboard, the owner types a request such as "change Friday's opening hours" or "draft a reply to the latest review", and Gemini makes the change on the profile. On November 5, 2026, Google's monthly Small Business Bulletin announced two updates to the tool.
The bigger change sits on the help page, not in the bulletin. The October 13, 2026 version of that page said the tool was available only in 12 languages: Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Polish, Portuguese, Spanish and Turkish. It also excluded the European Economic Area and the United Kingdom. Both restrictions are gone from the current page, which now says only that the tool is available wherever the Gemini web app is supported.
For businesses in Israel this is the first time the help page puts them inside the tool's reach. Hebrew was not on the old list, and the current page does not say whether requests written in Hebrew work, so an Israeli owner will have to try it to find out.
Actions Gemini can take on a profile
The help page lists a long set of actions. Gemini can change regular weekly hours and set special hours for holidays and events. Food businesses can create, update or delete menus, including dish names, descriptions and prices. It can edit the website address and social media links, and manage links for online ordering, reservations or appointments. Profile attributes such as outdoor seating or Wi-Fi can be changed too, and they vary by business category. A restaurant that has already reviewed the delivery apps shown on its profile can ask Gemini to check its ordering links as well.
On the customer side, Gemini shows star ratings and reviews, drafts or deletes replies, and writes posts. It can summarize recurring themes in reviews and show performance metrics along with the search terms that brought people to the profile. One sample prompt in the bulletin asks it to summarize reviews from the past 60 days and name three strengths and two areas to improve.
Once the profile is connected, the owner can also create a business notebook. Gemini asks for the business website, opens a notebook named after the business, and fills it with insights and suggested prompts.
Four conditions for connecting
Not every profile qualifies. The help page requires being the owner or manager of exactly one verified Business Profile, and anyone with access to more than one verified profile cannot use the tool at all. That rules out chains with several branches and agencies that manage client profiles. The user must be 18 or older, signed in to the Gemini web app with a personal Google Account linked to the profile, and must keep Gemini's activity-saving setting switched on. With that setting off, the connection does not work.
The tool runs only on gemini.google.com, not in the mobile app. A paid subscription is not among the requirements. To connect, sign in with the account that manages the profile and ask Gemini something about it. If the profile is not connected yet, Gemini offers to connect it. The bulletin suggests starting a request with @Google Business Profile so Gemini uses the right tool. The connection can be removed at any time in Gemini's connected apps settings.
November's two updates
The first update covers work accounts. According to the bulletin, Google is starting to let owners connect with a Google Workspace business email address, so they no longer need a personal Gmail account just for the profile. A Workspace administrator has to enable Gemini app access in the Admin console first. The rollout is still under way: as of November 10, the help page still says work and school accounts are not supported.
The second update is live, according to the bulletin. Owners can attach photos and videos from their device or Google Photos directly in the chat, then use them to update the profile's images or publish a post. The help page still describes uploads only through a public image URL, so an owner who does not see a file attachment option probably has not received it yet.
Every action Gemini takes changes the public profile that customers see in Search and Maps. Wrong hours or a poorly worded review reply show up there right away, so it pays to open the profile after each change and confirm it landed as intended. An accurate profile also matters beyond Google, as one of the signals that helps a business get recommended by AI assistants.