On November 10, 2026, OpenAI opened a beta service for businesses inside ChatGPT. Through a page called Business Hub, at chatgpt.com/business-hub, an owner can claim their business, verify that it is theirs, update its details and see data on how people come across it in conversations. OpenAI says ChatGPT is used by 1.2 billion people a week.
OpenAI's announcement says any eligible business located in a country where ChatGPT is available can claim its business. That makes the claiming part global from day one, Israel included. The second part of the launch, a chat agent that speaks for the business, is limited to the United States for now.
Mentions, clicks and conversation topics
The data a business gets is the number of times it was mentioned in ChatGPT answers and the number of clicks on links to its website. There is also a list of recurring themes across conversations where its site was cited, so the owner can see which questions lead ChatGPT to them. Until now this could only be guessed from outside, with tools that run prompts and search the answers for a brand name.
Two limits are worth knowing. OpenAI does not pass the conversations themselves to the business, and the figures are shown only in aggregate, once there are enough conversations to meet a threshold. A small business that is rarely mentioned may see no data at all at first. The second limit is in the note next to the click count: a click does not confirm that the person reached the website or bought anything. Knowing what happened after the click still takes the site's own analytics.
Verifying by phone or DNS record
To claim a business, search for it in Business Hub and verify ownership. According to people who went through the process on November 10, the options are a text or phone call to the business's main phone number, or a record added to the website's domain settings. Shopify merchants can connect their store instead. Existing OpenAI enterprise customers and advertisers who work with an OpenAI representative claim through that representative.
After verification, the business can update its details and upload a product feed with prices and availability. When a business shows up in an answer, the user can click through to its ChatGPT profile, which is where those details appear. The announcement lists no price for claiming a business or for the insights.
The agent stays in the US for now
A business that has claimed its profile can build a chat agent that answers customers' questions about its products from the information the business supplied. The agent conversation is labelled and kept separate from the user's regular ChatGPT conversation. A business can also sponsor its agent and send its ChatGPT ad campaigns to it. All of this is open only to US ecommerce and online service businesses for now. OpenAI says it plans to expand to more markets and business categories, without giving a date.
A first step for this week
For a small business, the practical move is to claim the profile before anyone else tries, and check that the name, address, opening hours and website are right. In Israel, an owner who has already reviewed their Google Business Profile through Gemini can copy the same details over, so the business reads the same in both places. Consistent details across the website, Google and ChatGPT are one of the signals that help a business get recommended by AI assistants, and now the data will show whether it is working.