A small business owner loses a good part of the week to work that is not their job: booking a meeting room, comparing three print shops, cancelling a software subscription nobody opens, arranging travel to a trade show. Instinct is built for exactly that. You send it a WhatsApp message like "find me a meeting room for eight in Tel Aviv on Tuesday morning" and get back to work. A message arrives when the task is done.
The service comes from Spear Street Technology in San Francisco. As of October 2026 it is open only to people who received an invitation.
Explaining a task versus doing it
A regular chatbot will tell you how to cancel a subscription. Instinct goes to the site, fills in the form and clicks the button. On its side it runs its own phone and computer in the cloud and operates them the way a person would: it opens a browser, types, scrolls and clicks. That lets it handle sites that were never built for software to connect to, which covers most supplier, restaurant and airline sites.
There is no app to install. You talk to it over WhatsApp, iMessage or a phone call. In Israel, where plenty of businesses already deal with customers and suppliers on WhatsApp, the assistant sits in the same place everything else already happens.
Business errands you can hand over
Early users report booking and changing flights, restaurant tables, cancelling subscriptions, clearing an overloaded inbox and planning a trip end to end. For a business that translates into a conference trip with flight and hotel, a dinner with a client, a sweep of the software subscriptions the business pays for with the unused ones cancelled, and sorting the inbox after a week of reserve duty.
It also remembers. Details from earlier conversations are kept, and sometimes it reaches out on its own, for example to bring up something agreed a week before. A business owner who tells it once that they only fly in the morning and don't eat meat does not have to say it again.
These are tester reports, not a guaranteed feature list. Success depends on the site the task runs on and the accounts you connected, and in some cases the assistant stops and asks for approval before it pays or sends anything.
The team behind it
The company is led by Noah Shinn, 23. He was previously a researcher at Sierra, which builds customer service agents for businesses, and he is the first author of Reflexion, a well-known research paper on AI agents that learn from their own mistakes. The product is built around getting things done, and the conversation is only the way to hand over a task.
Pricing
Instinct is completely free, with no subscription and no charge per task. You pay only for what it buys for you, such as the flight or the hotel itself.
Access to the business's accounts
To cancel a subscription on the business's behalf, Instinct needs access to email, messages and sometimes the credit card. In August 2026 TechCrunch reported that some testers are uneasy about how data is secured and about the terms of use, mostly the scope of access and the service's ability to act on the user's behalf.
For a business this weighs more than for a private person. The business inbox holds customer details, quotes and contracts. Anyone who wants to try it can start with a task that touches neither money nor customer data, such as supplier research or trip planning, connect a secondary mailbox rather than the main one, and check every action with financial consequences before it goes out. The official site: instinct.com.
We have a few Instinct invitations. Want to try it? Send us a message, and one of them might reach you.